By Philip Smith
Posted 04/10/2024
In the world of digital advertising, targeting the right audience is key to a campaign’s success. Facebook’s Lookalike Audiences offer businesses a highly effective way to reach new customers by finding people who are similar to their existing audience. By leveraging the behaviour and characteristics of current customers, Lookalike Audiences allow you to expand your reach with precision, targeting users who are more likely to be interested in your products or services. In this guide, […]
By James Crabb
Posted 04/10/2024
If you’re looking to grow your business through Facebook ads, understanding how the Facebook Pixel works is essential. The Facebook Pixel is a powerful tracking tool that helps businesses measure the effectiveness of their advertising efforts by monitoring what actions users take on their website after interacting with an ad. Whether you’re looking to retarget visitors, track conversions, or optimise your ads for better results, the Pixel plays a central role in maximising the return […]
By Philip Smith
Posted 04/10/2024
You’ve probably had that unsettling experience where Facebook seems to know exactly what you’re thinking, showing ads that are perfectly timed and tailored to your interests. Whether it’s for a holiday you were just discussing with friends, a product you were browsing online, or even something you hadn’t yet voiced out loud, Facebook ads can sometimes feel eerily psychic. But the truth is, Facebook doesn’t actually know what’s in your head it’s simply incredibly adept […]
By James Crabb
Posted 04/10/2024
Google Sheets is a powerful tool for managing and analysing data, but before you can start working on your data, you need to know how to import it correctly. Whether you’re working with CSV files, Excel spreadsheets, or web-based data, importing it into Google Sheets is straightforward. This article will guide you step by step through the process of importing data and ensuring it is properly formatted for easier use. Step-by-Step Guide to Importing Data […]
By James Crabb
Posted 03/10/2024
Google Sheets is a powerful online spreadsheet tool, and one of its greatest strengths is the ability to collaborate in real time. Sharing a Google Sheet allows multiple users to view, edit, or comment on the same document without needing to send multiple versions back and forth. Here’s how you can share a Google Sheet, along with an overview of the various sharing permissions available. Step-by-Step Guide to Sharing a Google Sheet 1. Open the […]
By Philip Smith
Posted 03/10/2024
One of the most frequently asked questions by new businesses venturing into online advertising is whether it’s possible to run Google Ads without a website. While having a website is often seen as a fundamental part of digital marketing, the short answer is yes – you can advertise on Google Ads even without one. However, the methods available to you are more limited compared to advertisers with websites. In this post, we’ll explore how you […]
By Philip Smith
Posted 03/10/2024
The marketing landscape has dramatically transformed with the rise of digital marketing. Traditional marketing techniques that once dominated the industry have had to evolve and adapt to keep pace with rapidly changing consumer behaviour, emerging technologies, and the global digital shift. While traditional marketing methods such as print ads, television commercials, and billboards continue to play a role, they no longer hold the monopoly they once did. Instead, they have converged with digital channels, creating […]
By James Crabb
Posted 19/09/2024
Building lasting customer relationships is vital for any business aiming for long-term success. Trust, loyalty, and communication are essential elements in fostering strong connections with customers, but how can you effectively develop these aspects? Below, we explore the key principles to creating lasting customer relationships that can elevate your business and ensure sustainable growth. 1. Provide Exceptional Customer Service Quality customer service is the cornerstone of any lasting relationship. When customers feel heard, valued, and […]
By Philip Smith
Posted 19/09/2024
At Corsto Web Design, we understand that marketing your business effectively is crucial to your success. Whether you choose online or offline marketing, each method has its place and can drive results when executed well. This article delves into the pros and cons of both online and offline marketing, with a special focus on how Corsto Web Design’s services can help you capitalise on the strengths of online marketing to grow your business. Online Marketing: […]
By Philip Smith
Posted 18/09/2024
In today’s digital world, scammers are constantly finding new ways to trick people, and one of the latest tactics involves fraudulent parking fine text messages. These scams can appear convincing, mimicking official communication and pressuring recipients into paying false fines. To protect yourself from falling victim to these scams, it is essential to understand how to identify fake parking fine messages and what to do when you encounter them. 1. Recognising the Common Features of […]
