The Ultimate Guide to Boosting Your Marketing Strategy
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Google’s December 2024 Spam Update: What It Means for Your Website

By Philip Smith
In
Posted 03/01/2025
Google has rolled out its latest spam update for December 2024, continuing its mission to […]
Est. Reading: 3 minutes
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Maximising ROI on a Small PPC Budget

By Philip Smith
In
Posted 11/11/2024
Introduction Running a Pay-Per-Click (PPC) campaign on a limited budget can be challenging. However, with […]
Est. Reading: 6 minutes
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How to Create an Effective Google Ad Group

What Makes a PPC Campaign Successful? Insights for Clients

By James Crabb
In
Posted 10/11/2024
Introduction A successful Pay-Per-Click (PPC) campaign goes beyond clicks; it drives meaningful results aligned with […]
Est. Reading: 6 minutes
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Logo for Google ads

Best Practices for Tracking and Measuring PPC Success

By James Crabb
In
Posted 09/11/2024
Introduction To ensure that Pay-Per-Click (PPC) campaigns deliver a high return on investment (ROI), diligent […]
Est. Reading: 5 minutes
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Ad Copy Mistakes That Cost You Clicks and Conversions

By Philip Smith
In
Posted 08/11/2024
Introduction Creating compelling ad copy is essential for Pay-Per-Click (PPC) campaign success. Ad copy serves […]
Est. Reading: 5 minutes
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The Pitfalls of Ignoring Negative Keywords in PPC Campaigns

By Philip Smith
In
Posted 07/11/2024
Negative keywords play a crucial role in ensuring that your Pay-Per-Click (PPC) campaigns target the […]
Est. Reading: 5 minutes
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