The quality of images on your website can make or break the overall aesthetic, and it's important to ensure they are optimised so they don't slow down the performance of your site. Images are essential elements of web design and can be used to communicate with your customers, improve search engine rankings, and create a more user-friendly experience. So let’s look at how to optimise the images for your website.
The first step when optimising an image is to compress it. This involves reducing its file size without losing any of its quality. This can be done by using an online image compressor like TinyPNG or ShortPixel, which will automatically reduce the size of your image without you having to do anything manually.
The resolution of the image should also be adjusted for optimal performance on different devices. High-resolution images are great for desktop displays, but they take much longer to load on smaller devices such as mobile phones and tablets. To combat this, consider creating multiple versions of each image at different resolutions so you can serve up the best possible version depending on the device being used.
Adding alternative text (or “alt text”) to images provides additional context about what’s in the image, which is especially helpful if someone has difficulty seeing it or has their images disabled in their browser settings. Alt text also helps search engines understand what's in the image and makes them more likely to include it in search results, which could lead to more traffic coming from Google Image searches.
Finally, make sure that all images are formatted properly before uploading them to your website. Different file formats have different uses; JPEGs are best suited for photographs while PNGs work well for logos or line drawings that require high levels of detail. Using the wrong format can cause issues with loading times and quality loss so always double check before uploading!
Conclusion: Optimising images is essential if you want a good looking and functioning website that offers a good customer experience as well as improved SEO rankings due to faster loading times and better visibility in Google Image searches. By compressing, adjusting resolution, adding alt text, and formatting properly you will ensure that all of your images look great and perform optimally across devices. Taking these steps will help ensure that visitors have a positive experience on your website no matter what device they use!