Understanding how long tail keywords can help you grow your business is essential. As a business owner, the more you know about the customer’s journey to find your product or service, the better you are equipped to drive more qualified traffic and conversions. In this blog post, we will discuss where and how to find long tail keywords that will help you reach your target market.
What are Long Tail Keywords?
Long tail keywords are specific phrases that customers type into search engines when they are looking for a particular product or service. These phrases typically contain three or more words and are used by people who have already narrowed down their search to something very specific. For example, if someone is looking for a new laptop, they might type “gaming laptop with i7 processor” into Google instead of just “laptop.” This is an example of a long tail keyword because it is very specific and includes multiple words.
Where to Look for Long Tail Keywords?
There are several different tools available that can help you uncover long tail keywords related to your business. One of the most popular tools is Google Ads Keyword Planner, which allows users to input one or more seed words or phrases and then generates hundreds of related long tail keywords in just seconds. This tool also provides useful data such as monthly search volume, cost per click (CPC), and competition level for each keyword so that users can identify which ones offer the best potential ROI. Another popular tool is SEMrush, which offers detailed keyword research reports as well as competitive analysis to help you determine what types of keywords your competitors are targeting and how successful they have been with them.
Other great resources include Answer The Public, Ahrefs Keyword Explorer, Moz Pro Keyword Explorer, Ubersuggest and KWFinder. All these tools allow you to dive deep into keyword research by providing detailed data about each keyword such as monthly search volume, competition levels, CPCs and more!
Conclusion
Long tail keywords can be invaluable when it comes to driving qualified traffic to your website because they provide insight into what potential customers may be searching for when looking for products or services like yours. With the right combination of research tools and expertise, it’s possible to uncover highly targeted long-tail keywords that can give your website an edge over the competition in the SERPs (Search Engine Results Pages). Try out some of these keyword research tools today and see how much easier it can be for customers to find your business online!
