The process of SEO takes time. It can take months or even years to rank on the first page for a keyword, but there are some things you can do to get that ranking faster and increase your traffic
Search engine optimisation (SEO) is the process of improving your website’s search engine rankings in order to achieve a higher web presence, more visitors and more customers. There are many factors which affect how quickly you will be able to rank on the first page for a specific keyword phrase: competition level, domain authority, backlinks, content relevance and quality as well as many others. The following article discusses these factors along with tips on how to improve them so you can get results quicker than before!
The competition level is one of the most important factors for how fast you will rank on the first page for a specific keyword phrase. This is because there are many keywords which have many sites ranking for them, and it takes a lot more to stand out from the crowd. One way to increase your rank in this regard is to optimise your homepage so that it’s using your main keyword phrase in the title tag, meta information and copy on the page.
Domain Authority is a score generated by Moz that predicts how well your website might rank for pages on the first page for keywords and phrases. The higher your Domain Authority, the better chance you will have of ranking higher than other sites. It’s important to note that having a high Domain Authority alone doesn’t guarantee you’ll rank high, but it gives you a better chance. You can improve your Domain Authority by referring to the best practices for site architecture, including more links from trusted and branded sites, and adding rich content which is updated frequently to keep visitors coming back
Backlinks are back or forward links to your website. Getting other websites to link to you is one way to improve your SEO. You can be strategic about where you get these, such as linking with related sites in the same niche. Backlinks also have an effect on Domain Authority and can drive more traffic, so it’s important for all reasons to keep building your backlink profile.
Content relevance and quality is also a factor that has an effect on how fast you might rank for a specific keyword phrase. For example, having content that is not related to the topic as well as outdated or irrelevant content will have an impact on your ranking and traffic. It’s important to keep your content fresh with new information, and targeted at your audience so they can find what they are looking for and stay engaged with your website.
There are many ways in which you can improve your SEO, such as gaining high Domain Authority, building backlinks and making sure you’re producing valuable content. There are also some things you can do during the day-to-day operation of your website in order to keep things moving forward. These tips will help on-site and off-site factors that you can utilise which will give your SEO a boost!
Create a sitemap of your pages and submit it to Search Engines Make sure there isn’t any extra unused code on each page This will allow bots that crawl your site faster without having issues Understand how search engines access content from various countries If your website is in a different country than your visitors, you can improve your SEO by making sure search engines understand the content you’re providing for those users. This means that you’ll need to ensure that content is translated and provided with a proper regional extension such as .ca instead of .com
Create link building strategies for both internal and external links Having relevant backlinks to any page or post on your site will help with ranking. It’s important to note not just any type of link will work, however, so it’s best to try and get good quality links from other websites within your niche as well as sites which have an established Domain Authority and trust with search engines. In addition to getting more links, it’s important to optimise your current links. This means that you’ll need to make sure the URLs are generated properly, keep them active and have accurate anchor text that is descriptive of the page or post they’re linking to. Off-Site Optimisation Tips Use rel=canonical for pages which share similar content Another way to help with search engines understanding what a page is about is by using rel=canonical or META information on duplicate pages within your site. When a visitor goes to each page, this information tells them which version of the content is most relevant for their query making it easier for search engines when assigning rankings as well as delivering more targeted results
It is important to note that SEO takes time and there are many factors which can affect the speed at which your site ranks. Competition level, domain authority, backlinks, content relevance and quality–these all play a role in how fast you rank for specific keywords phrases as well as drive more traffic into your marketing funnel or sales page. It’s good to know what these elements are so you’re able to make changes if necessary in order to reach higher rankings faster. We hope this article has helped with understanding some of the concepts behind search engine optimisation so you’re able to make better marketing decisions!
