SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher a website ranks, the more likely people are to find it. SEO is important because it can help a website attract more visitors, which can lead to increased sales and profits. Search engine optimisation has a lot of benefits, but it is also a very time consuming process. If you don't have enough time to do it yourself, or if you need a more hands-on approach from someone who understands the mechanics of SEO and how to direct traffic to your website organically, then hiring an SEO agency may be the solution.
SEO can help you get more sales and it can help keep customers coming back. When a customer is looking for something on their phone or computer, they may not know exactly what they're looking for, but it's likely that they'll use some keywords to search for it. SEO helps ensure your business comes up when these people are looking for something your website offers.
SEO starts with keywords and content. The best way to make sure you rank high is to focus on relevant, highly searched for words and phrases that are closely related to the products or services you offer. While it may be tempting to try every keyword or phrase that's suggested by a tool or program, this is the quickest way to get your site blacklisted, or marked as spam. When you use too many broad keywords, search engines will think that you're just trying to stuff keywords onto your page instead of providing real content. If they notice this, they'll lower your rankings and push your website further down the list of results people see when searching for something.
In the end, SEO is a slow process that takes time and effort. You can't simply invest your money or hire someone to do it for you, sit back, and hope that customers will start rolling in as quickly as possible. It's not going to happen overnight, but if done correctly from start to finish it can be very effective.