In July 2017, Google announced that it would be cracking down on pop up ads on websites. This means that if your website has any kind of pop up ad, you will be penalised in Google’s search results. This blog post will explain why pop up ads are bad for your website and what you can do instead to increase your website’s visibility.
Pop Up Ads are Annoying and intrusive
The first and most obvious reason why pop up ads are bad for your website is because they are annoying and intrusive. When a user visits your website, the last thing they want is to be bombarded with a bunch of ads that they have to close out before they can even read the content on the page. This not only frustrates users, but it also reflects poorly on your brand. If your website is full of intrusive pop up ads, users will associate your brand with being annoying and intrusive.
Pop Up Ads Hurt Your SEO
In addition to being annoying and intrusive, pop up ads also hurt your SEO. Google’s algorithm is designed to give users the best possible experience when they use the search engine. This means that websites that provide a poor user experience will be penalised in Google’s search results. Since pop up ads provide a poor user experience, sites with pop up ads will see a decrease in their search engine rankings.
What You Can Do Instead of Using Pop Up Ads
If you’re looking for ways to increase your website’s visibility without using pop up ads, there are a few things you can do instead. One option is to focus on creating high-quality content that users will want to read and share. Another option is to focus on building backlinks from other high-quality websites. These are just a few ideas, but there are many other things you can do to increase your website’s visibility without using pop up ads.
Google is cracking down on pop up ads, which means that if your website has any kind of pop up ad, you will be penalised in Google’s search results. Pop up ads are bad for your website because they are annoying and intrusive, and they also hurt your SEO. If you’re looking for ways to increase your website’s visibility without using pop up ads, there are a few things you can do instead. So make sure to remove any pop up ads from your website before Google penalties start rolling out!
