In December 2009, Google announced that it would be introducing a "real-time" search algorithm. This new algorithm would take into account not only traditional factors like keywords and backlinks, but also real-time factors like social media posts and news articles. The purpose of this change was to make Google's results more relevant and timely.
However, many business owners were concerned about how this new algorithm would affect their website's ranking. After all, if Google was now taking into account real-time factors, that would mean that the rules of SEO were changing once again. But there's no need to worry - while the real-time algorithm has changed the way that Google ranks websites, it doesn't mean that SEO is any less important. In fact, if anything, SEO is more important than ever before.
While Google has been using the real-time algorithm for over a year now, it's still in its early stages. This means that there are bound to be some bugs and glitches. As a result, businesses that have been using traditional SEO techniques (like keyword optimisation and backlinking) are still seeing success.
Even though social media is a big part of the real-time algorithm, it's not the only factor. Google is still taking into account other things like keywords and backlinks when determining a website's ranking. This means that businesses don't need to focus all their attention on social media - they can still use traditional SEO techniques to improve their ranking.
Google is always tweaking its algorithms - this is nothing new. However, because the real-time algorithm is still in its early stages, it's subject to more changes than usual. Businesses need to be prepared for these changes and be willing to adjust their SEO strategies accordingly.
The bottom line is this: even though the real-time algorithm has changed the way that Google ranks websites, businesses should not be discouraged from using SEO to improve their ranking. While there are some things that business owners need to keep in mind (like the fact that the real-time algorithm is still in its early stages), traditional SEO techniques are still just as effective as they ever were. So if you're looking to improve your website's ranking on Google, don't forget about SEO!