Google Remarketing Strategy | Corsto Web Design
Google Remarketing Strategy

Google Remarketing Strategy

By Corsto Blog Team
Google Remarketing Strategy

Google remarketing is a great strategy for increasing your visibility online. It’s also effective if you want to target users who have visited your site in the past, or those who abandoned their shopping carts too! Remarketing can really help your bottom line.

Google remarketing lets you place an advertisement on another publisher’s website, based on what someone has done on one of yours. For example, if a person visits your site and doesn’t buy anything but then later visits another site that serves ads from Google’s AdWords network and sees an ad for the same product they were browsing on your site, they’ll see something like this: “You might also be interested in these products.” The idea is to show ads to people at moments when they’re more likely to convert and buy your product.

A brief introduction to Google remarketing

If you’ve ever been on a website and then seen an ad for that site pop up in another window as you browse the internet, it was probably because Google remarketing is working. Remarketing involves targeting users who have visited your site with ads which are tailored to what they are browsing at the moment. This strategy is great for increasing visibility of your business, since those targeted ads will be more relevant to that user than other generic advertising campaigns

When developing a Google remarketing campaign, there are several things you need to keep in mind: 1) You want to make sure that these targeted ads don’t annoy or anger potential customers by being overly intrusive 2) The frequency of these ads must be regulated so that visitors won’t feel like they are being stalked 3) Be sure that your ads are tailored to each customer in order to avoid appearing generic or impersonal.

How it works and how you can use it in your business

Google remarketing is a strategy that involves tailoring ads to specific customers. These ads will follow the user around until they get tired of seeing them. Whenever they visit your site, you will know thanks to Google Analytics and you can display an ad that matches their interests. This process is great for increasing visibility of your website and also providing targeted ads with information about the customer’s interests. Remarketing can be used by advertisers who are targeting any type of audience, site or product.

If you’re running a business, it’s important to include Google remarketing as part of your marketing strategy so that potential customers see relevant ads before they forget about your goods or services altogether. It’s worth noting that if you want this strategy to work, you need to be very subtle while tailoring your ads. You also need to make sure that these ads aren’t too invasive or annoying in any way.

The benefits of using this strategy for marketing purposes

The benefits of using this strategy for marketing purposes are that it helps to increase your visibility, it provides targeted ads that are relevant to the customer’s interests, and you need to be very subtle when tailoring these ads. In order to use this strategy effectively, you also need to be visible in other ways as well. You may not have the money to pay for all of these ads at once so it’s important that you take advantage of organic search engine optimisation (SEO) techniques and social media marketing as well.

What are the drawbacks to using Google remarketing, if any exist at all

I think the hardest thing about using this strategy is that you need to be very creative with your ad copy. You can’t just slap a generic headline on an ad and expect people to click on it. It’s important that you keep your message fresh and appealing to your target audience so that people are actually interested in what you’re advertising. How to get started with Google remarketing in 3 simple steps

Tips on how to get started with this strategy today!

The first thing you need to do is check to make sure that your site is set up correctly so that it’s compatible with the Google remarketing tags. You also have to make sure that your site code is compatible with the google ad networks which includes displaying ads at the top of all google searches as well as displaying ads on the Google owned sites such as YouTube. If you’re using any other advertising service, like affiliate marketing or text link advertising, you will also need to run a script through their system in order for them to display the tag as well. The next step is to create a campaign. Setting up a campaign only takes a few minutes and then after you’re all set up, you can just sit back and watch your business grow. The last step is to create your ad copy which I already discussed in the previous section and then you’re all set!

Why it’s so effective (besides having such an incredible ROI)

I believe that this strategy is so effective because people see your site and it’s content most often when they’re searching for something specific. Because of this, you are able to build up trust with the customer over time as they develop a rapport with your brand and when you finally do send them an ad eventually, it will be likely to convert since you have already built brand awareness with them.


Whichever strategy you choose to use for your business, it’s important that you remain diligent in the process. You may not see results right away and this can be discouraging but keep at it! The ROI on Google remarketing is really high so even if there are drawbacks with other strategies, I would say that google remarketing should still give you a great return on investment. It might take some time to get started or figure out how best to leverage these principles but just remember: patience will pay off – especially when dealing with human behavior like yours!