Case Study
Oxfam WASH
A clearer digital experience for Oxfam's Water, Sanitation and Hygiene work, helping emergency response information feel more organised, accessible and useful.
Project overview
A focused rebuild shaped around real buyer decisions.
Oxfam's WASH teams have produced decades of water, sanitation and hygiene guidance, but the existing resource website made key documents hard for staff and partners to find quickly.
We reshaped the platform as a dynamic knowledge hub, organising resources into intuitive categories such as Water, Sanitation, Hygiene and WASH Approaches.
Interface moments
The details that make the experience feel useful.
Technical WASH information shaped into a clearer digital resource.
The Oxfam green system supports a practical, mission-led experience where emergency response information, guidance and context can be scanned quickly by different audiences.
Results
What the work changed
The story
From friction to a clearer customer journey
Oxfam WASH needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.
What needed to change
Oxfam's WASH teams have produced decades of water, sanitation and hygiene guidance, but the existing resource website made key documents hard for staff and partners to find quickly.
How we shaped the solution
We reshaped the platform as a dynamic knowledge hub, organising resources into intuitive categories such as Water, Sanitation, Hygiene and WASH Approaches.
What changed afterwards
The rebuilt site gives Oxfam WASH a more organised home for life-saving technical knowledge and makes important resources easier to access across devices.
Design decisions
Built around the moments prospects actually care about
The project needed to work for varied audiences, from field teams looking for practical guidance to partners trying to navigate technical briefs, videos, templates and subject areas during humanitarian response.
A simplified menu, search, popular-resource areas and editor-friendly content structure made the site easier to browse, update and extend for future multilingual audiences.
Delivery
The parts that made it work
Information architecture
A clearer structure helped visitors find WASH information and understand how different resources connected.
Responsive web design
The experience was shaped to work across devices for audiences accessing practical information in different contexts.
Content-led interface
Page layouts prioritised useful guidance, context and calls to action without visual clutter.
Proof points
Built around the moments that matter.
The rebuilt site gives Oxfam WASH a more organised home for life-saving technical knowledge and makes important resources easier to access across devices.
The clearer structure supports better orientation for field workers, partners and public readers, while keeping the experience aligned with Oxfam's wider humanitarian mission.
- Water, sanitation and hygiene content organised more clearly
- Responsive layouts for varied audiences
- Mission-led visual treatment
- Improved access to practical information