Case Study
GW Lifts Ltd
A more useful lift enquiry journey that integrated an existing configurator, improved mobile usability, and made it easier for prospects to submit detailed requirements.
Project overview
A focused rebuild shaped around real buyer decisions.
GW Lifts had an existing lift configurator, but the wider website experience was not helping potential clients use it confidently. The journey felt fragmented, the design was dated, and important enquiry details were difficult to collect.
We rebuilt the website around a clearer user journey, integrating the existing configurator into a more polished experience and pairing it with step-by-step enquiry forms that captured the information GW Lifts needed.
Interface moments
The details that make the experience feel useful.
Trust and clarity for a considered lift enquiry.
The blue and magenta palette supports a guided accessibility journey, using clear product routes, configurator prompts, and enquiry forms so visitors can move from research to a useful specification without friction.
Results
What the work changed
The story
From friction to a clearer customer journey
GW Lifts Ltd needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.
What needed to change
GW Lifts had an existing lift configurator, but the wider website experience was not helping potential clients use it confidently. The journey felt fragmented, the design was dated, and important enquiry details were difficult to collect.
How we shaped the solution
We rebuilt the website around a clearer user journey, integrating the existing configurator into a more polished experience and pairing it with step-by-step enquiry forms that captured the information GW Lifts needed.
What changed afterwards
The new site delivered a substantial improvement in enquiry quality and quantity, with the optimised forms and configurator helping users provide better project information from the start.
Design decisions
Built around the moments prospects actually care about
The site needed to guide visitors from early interest through to a useful custom lift enquiry, while also making the configurator easier to understand on desktop and mobile.
The refreshed design introduced cleaner navigation, stronger visual hierarchy, and responsive layouts so users could explore lift options, submit requirements, and move from research to enquiry with less friction.
Delivery
The parts that made it work
Lift configurator integration
A smoother route into the existing lift configurator so visitors could configure options without feeling lost.
Interactive enquiry forms
Guided forms captured useful specification details and made complex lift enquiries feel easier to complete.
SEO and performance foundations
The site was rebuilt with fast, responsive pages and search-friendly structure to support future organic growth.
Proof points
Built around the moments that matter.
The new site delivered a substantial improvement in enquiry quality and quantity, with the optimised forms and configurator helping users provide better project information from the start.
User engagement improved, mobile users received a smoother experience, and the finished platform gave GW Lifts a stronger digital sales tool for future growth.
- Seamless lift configurator integration
- User-friendly enquiry forms
- Modern responsive design
- Improved online and offline enquiry flow