GW Lifts: Streamlining Lift Configurations and Enquiries with a User-Friendly Website
Industry: Lift Installation and Maintenance
Services: Website Design, Integration, UX/UI Optimisation, Form Development
Website: gwlifts.co.uk
The Challenge
GW Lifts had an existing lift configurator but their website lacked usability, making it difficult for potential clients to engage with the configurator or submit comprehensive enquiries. The user journey was fragmented, and key opportunities to capture customer data were missed. Additionally, GW Lifts needed a way to make the process more visually appealing, intuitive, and mobile-friendly.
Key Challenges:
- Outdated Design: The old site was visually cluttered and did not align with modern design expectations.
- Difficult Enquiry Process: Users found it challenging to input the information GW Lifts needed for custom lift orders.
- Inefficient Configurator: The lift configurator was useful but difficult to navigate, causing potential customers to leave the site prematurely.
The Solution
At Corsto, we crafted a bespoke solution to bring GW Lifts’ website into the modern era. The approach was twofold: integrating their existing lift configurator into a smoother user experience and designing engaging, interactive forms that encourage users to submit valuable information about their requirements.
Key Deliverables:
- Lift Configurator Integration:
We seamlessly integrated the existing lift configurator into the new site, making it both visually appealing and easy to navigate. By refining the user journey, we ensured users could quickly configure lifts based on their unique requirements. - Interactive Enquiry Forms:
We developed a series of dynamic, visually engaging enquiry forms. These forms were designed to guide users step-by-step through the process, capturing essential data while providing a smooth user experience. The intuitive forms were crafted with user experience in mind, making it easier for visitors to provide detailed information about their needs. - Responsive and Modern Design:
Our team transformed the website’s design, adopting a clean, modern aesthetic with an intuitive navigation system. The design ensures a flawless experience on both desktop and mobile, essential for GW Lifts’ diverse user base. - SEO and Performance Optimisation:
Beyond aesthetics, we ensured the site was fully optimised for search engines, enabling GW Lifts to capture new organic traffic. Fast load times and a seamless mobile experience were critical elements of the optimisation process.
The Results
The new website for GW Lifts has delivered substantial improvements in both user experience and lead generation. Since the launch, GW Lifts has seen a dramatic increase in both the quantity and quality of enquiries, thanks to the streamlined forms and optimised lift configurator.
Results:
- Over 100% increase in online and offline enquiries: The new enquiry forms, combined with the optimised configurator, have led to a significant rise in both digital enquiries and direct offline communication from potential clients.
- Improved user engagement: Bounce rates have decreased by 20%, reflecting that users are staying longer on the site and interacting more with the content.
- Enhanced mobile experience: With over 50% of their traffic coming from mobile devices, the fully responsive design ensures a smooth experience across all platforms.
GW Lifts has also expressed satisfaction with the visual impact and ease of use, receiving positive feedback from both their internal team and customers.
A Platform for Growth
The updated GW Lifts website is more than just a new look—it’s a strategic tool that drives enquiries and provides a seamless experience for potential customers. By focusing on user-centric design, advanced integrations, and performance optimisation, we’ve helped GW Lifts position themselves as leaders in their industry.
