Lakeside and Brentwood Karting decided it was time to refresh their online presence. They had been operating successfully but they wanted to reach more potential customers in their local area. They decided to invest in a full website redesign and start running Pay-Per-Click (PPC) search display marketing campaigns. Here’s how it worked out for them.
The first step for Lakeside and Brentwood Karting was to begin the process of redesigning their website. The goal was to create an engaging user experience that would draw visitors in and make them want to book a kart racing session. In order to do this, they had to work with our design team who could bring the vision alive. Our team created a modern website design that featured bright colors and dynamic visuals that were sure to capture attention. Additionally, they reworked the navigation menu so that visitors could quickly find what they were looking for without having to scroll through large amounts of text.
Once the new website was complete, it was time for Lakeside and Brentwood Karting to start running PPC search & display marketing campaigns in order to increase visibility amongst potential customers who hadn’t yet heard of their business. Setting up Google Ad campaigns focused on targeting people within the local area who might be interested in booking a session at their kart racing facility. Through these campaigns, Lakeside and Brentwood Karting were able to dramatically increase their brand awareness amongst potential customers in their area.
The overall results of this website refresh effort were impressive; Lakeside and Brentwood Karting saw an increase in website visits from both organic (SEO) sources as well as paid (PPC) sources after launching their new website and running PPC search & display marketing campaigns over several months. By investing in a full website redesign and implementing an effective PPC strategy, they were able to dramatically increase visibility amongst potential customers who hadn’t yet heard of their business resulting in more bookings and increased revenue for them! Business owners should consider taking similar steps towards rebranding if they are looking for ways to grow their customer base or increase revenue streams!