Case Study
Lakeside & Brentwood Karting
A web design and PPC project for two Essex karting venues, connecting energetic website redesigns with paid search activity to support bookings and reach.
Project overview
A focused rebuild shaped around real buyer decisions.
Lakeside Karting and Brentwood Karting needed a refreshed digital presence that could capture the energy of the venues and help local customers find, trust and book.
We redesigned the website experience with brighter visuals, dynamic venue energy and clearer navigation so customers could quickly find track, event and booking information.
Interface moments
The details that make the experience feel useful.
A faster digital experience for venue bookings and PPC.
Red, black, yellow and green mirror the energy of karting while keeping track information, booking prompts and paid-search landing journeys highly visible.
Results
What the work changed
The story
From friction to a clearer customer journey
Lakeside & Brentwood Karting needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.
What needed to change
Lakeside Karting and Brentwood Karting needed a refreshed digital presence that could capture the energy of the venues and help local customers find, trust and book.
How we shaped the solution
We redesigned the website experience with brighter visuals, dynamic venue energy and clearer navigation so customers could quickly find track, event and booking information.
What changed afterwards
The combined activity increased brand awareness, website visits, engagement and bookings for the karting venues.
Design decisions
Built around the moments prospects actually care about
The project also needed PPC search and display campaigns that could increase visibility among potential customers who had not yet heard of the venues.
Google PPC search and display campaigns were then set up around local demand, connecting paid traffic with stronger landing journeys and clearer customer action.
Delivery
The parts that made it work
Website redesign
A modern, energetic website experience helped customers explore venue information and booking routes.
Google PPC
Paid search and display campaigns supported local demand from people actively looking for karting experiences.
Go Edit Builder setup
The website was made easier to edit so venue information and marketing pages could stay current.
Proof points
Built around the moments that matter.
The combined activity increased brand awareness, website visits, engagement and bookings for the karting venues.
The live case study highlights greatly increased ROI, increased natural organic traffic, improved website interaction, lower digital marketing costs and easier website editing through Go Edit.
- Greatly increased ROI
- Increased natural organic traffic
- Improved website interaction
- Significantly reduced overall digital marketing costs
- Ease of website editing with Go Edit