A Class Care, a renowned provider of high-quality live-in care services across the UK, sought to improve their online presence and site performance. With over two decades of experience in the industry, A Class Care provides a unique approach to elderly care, tailoring individualised solutions for each client.
The company's website, however, was not fully reflecting their dedication to excellence. To address this, a comprehensive website rebuild was initiated, focusing on improving the site's SEO, stability, mobile responsiveness, and loading speed.
The project started with a complete rebuild of the A Class Care website. The aim was to create a site that was visually appealing, user-friendly, and easy to navigate. Attention was given to details such as a clean layout, easy-to-read fonts, and a responsive design that ensured the site looked great on any device.
Industry-specific pages were created to target high-interest areas such as "home care," "assisted living," and "dementia care," which are highly searched terms within the elderly care industry. This approach aimed to capture organic traffic and increase visibility on search engines.
Next, the overall SEO of the site was improved. This involved a thorough keyword analysis and optimisation of all site content. Meta tags, image alt tags, and URL structure were all optimised to ensure maximum visibility on search engines.
The stability of the site was also improved, ensuring a smooth user experience without downtime or errors. Mobile responsiveness was enhanced to cater to the increasing number of users accessing the site via mobile devices.
Finally, the loading speed of the site was optimised. With site speed being a key factor in both SEO and user experience, this was a critical step in the rebuild process.