Its So Easy Travel Insurance has been providing a range of specialist travel insurance policies for over 20 years, catering to diverse needs and customer profiles. To better serve their users and remain competitive in the digital landscape, they sought to improve their online presence. A comprehensive website rebuild project was launched, focusing on user experience (UX), mobile optimisation, reassurance through independent customer reviews, and a detailed FAQ page.
The website rebuild aimed to simplify the process of obtaining a travel insurance quote. The revamped website allows users to apply for travel and holiday insurance through an online quote journey or over the phone. The process was designed to be as simple as possible, ensuring all information remains confidential. To facilitate this, an online chat was introduced where a travel insurance agent can guide users through the process. After starting the quote journey, users are presented with several policy options, each leading to a dedicated information page to explain the cover details and benefits. Once a suitable policy is found, users can click the 'Get Online Quote' button to complete their details.
To instill trust and reassure users, the company incorporated Feefo, an independent customer review system. All Feefo reviews are gathered anonymously from genuine customers, providing unbiased feedback and testimonials. This system allows potential customers to make informed decisions based on the experiences of past users, thereby increasing transparency and trustworthiness.
Recognising the increasing trend of mobile browsing, the website was optimised for mobile use. This ensured that users could easily navigate the website, view policy details, and complete the quote journey on their devices, regardless of the screen size.
A comprehensive Frequently Asked Questions (FAQs) page was developed to provide users with instant answers to their queries. It covers a wide range of topics about each policy type and the benefits available, facilitating user understanding and decision-making process.