Case Study

Its So Easy Travel Insurance

A clearer, trust-focused insurance website experience that helps users understand specialist policies and start the right quote journey.

Project overview

A focused rebuild shaped around real buyer decisions.

Its So Easy Travel Insurance needed to improve how customers researched specialist travel insurance policies and moved into the quote process.

We rebuilt the website to simplify the journey into online and phone quote routes, improving how users explored policy details and answered common questions.

Interface moments

The details that make the experience feel useful.

Its So Easy Travel Insurance project detail screen from the case study — Its So Easy Travel Insurance main customer journey

Its So Easy Travel Insurance supporting interface screen from the case study — Its So Easy Travel Insurance responsive or supporting journey

Brand system

Calm reassurance for specialist travel cover.

The blue system keeps policy content, quote paths, reviews, and FAQs easy to scan, helping visitors feel oriented before making a sensitive insurance decision.

Primary blue

#009ee1

RGB: rgb(0, 158, 225)
HSL: hsl(198, 100%, 44%)
CMYK: cmyk(100%, 30%, 0%, 12%)

Deep blue

#003399

RGB: rgb(0, 51, 153)
HSL: hsl(220, 100%, 30%)
CMYK: cmyk(100%, 67%, 0%, 40%)

Support blue

#039ee0

RGB: rgb(3, 158, 224)
HSL: hsl(198, 97%, 45%)
CMYK: cmyk(99%, 29%, 0%, 12%)

Results

What the work changed

Increased transparency

Improved mobile access

Better user experience

More self-service information

The story

From friction to a clearer customer journey

Its So Easy Travel Insurance needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

Its So Easy Travel Insurance needed to improve how customers researched specialist travel insurance policies and moved into the quote process.

How we shaped the solution

We rebuilt the website to simplify the journey into online and phone quote routes, improving how users explored policy details and answered common questions.

What changed afterwards

The updated site improved transparency, made policy information easier to access, and created a more confident experience for users evaluating specialist travel insurance.

Design decisions

Built around the moments prospects actually care about

The site had to support complex policy information while still feeling reassuring, accessible, and simple for users on desktop and mobile.

Feefo reviews were incorporated to add reassurance from genuine customer feedback, while a comprehensive FAQ area helped visitors self-serve answers before making contact.

Delivery

The parts that made it work

Quote journey improvements

Clearer pathways helped users start the right travel insurance quote journey online or by phone.

Review reassurance

Feefo feedback was surfaced to build trust during a sensitive purchase decision.

Helpful FAQ content

A practical FAQ section reduced uncertainty and helped visitors understand policy options.

Proof points

Built around the moments that matter.

The updated site improved transparency, made policy information easier to access, and created a more confident experience for users evaluating specialist travel insurance.

Mobile optimisation ensured customers could review policy information and start their quote journey from the device they were already using.

Increased transparency
Improved mobile accessibility
Enhanced user experience
Self service information