Case Study

KDH Electrical

A modern ecommerce transformation combining responsive web design, organic search improvements, and targeted Google Ads support.

Project overview

A focused rebuild shaped around real buyer decisions.

KDH Electrical needed an ecommerce site that reflected the quality of its electrical product range and service standards. The existing site was dated, under-optimised for mobile, and not doing enough to engage visitors.

We analysed user data, rebuilt the site around a smoother shopping experience, improved product presentation, and created a responsive experience across devices.

Interface moments

The details that make the experience feel useful.

KDH Electrical project detail screen from the case study — KDH Electrical main customer journey

KDH Electrical supporting interface screen from the case study — KDH Electrical responsive or supporting journey

KDH Electrical mobile or secondary screen from the case study — KDH Electrical supporting interface detail

Brand system

Retail confidence for a faster appliance purchase.

A bold red and blue retail palette gives product pages, checkout, delivery promises, and campaign landing journeys a sharper hierarchy so shoppers can compare, trust, and buy more easily.

Primary

#ff0033

RGB: rgb(255, 0, 51)
HSL: hsl(348, 100%, 50%)
CMYK: cmyk(0%, 100%, 80%, 0%)

Secondary

#333399

RGB: rgb(51, 51, 153)
HSL: hsl(240, 50%, 40%)
CMYK: cmyk(67%, 67%, 0%, 40%)

Accent

#ffdd02

RGB: rgb(255, 221, 2)
HSL: hsl(52, 100%, 50%)
CMYK: cmyk(0%, 13%, 99%, 0%)

Results

What the work changed

Responsive revamp

Organic ranking improvements

High-impact ads

Clearer customer journeys

The story

From friction to a clearer customer journey

KDH Electrical needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

How we shaped the solution

We analysed user data, rebuilt the site around a smoother shopping experience, improved product presentation, and created a responsive experience across devices.

What changed afterwards

The new site improved mobile navigation, organic visibility, and customer engagement while giving paid campaigns a stronger landing experience.

Design decisions

Built around the moments prospects actually care about

The project needed to improve usability and organic visibility while also supporting paid search activity for customers actively shopping for electrical products.

Alongside the ecommerce rebuild, we addressed technical SEO issues, improved content structure, and launched targeted Google Shopping campaigns to reach high-intent customers.

Delivery

The parts that made it work

Website transformation

A responsive ecommerce interface with stronger product content and more intuitive navigation.

SEO revamp

Technical and content improvements helped search engines understand the product catalogue more clearly.

Google Ads support

Targeted campaigns promoted key products to customers already searching for electrical supplies.

Proof points

Built around the moments that matter.

The new site improved mobile navigation, organic visibility, and customer engagement while giving paid campaigns a stronger landing experience.

KDH Electrical responded positively to the improved usability, stronger search performance, and more effective marketing activity.

Responsive revamp
Organic ranking surge
High-impact ads
Tangible growth