KDH Electrical

The Challenge:

KDH Electrical, a leading supplier in the electrical products industry, needed a website that matched their commitment to quality and service. Their existing e-commerce site was outdated, not optimised for mobile, and lacking in user engagement—especially from mobile users. Recognising the need for a digital overhaul, KDH Electrical reached out to Corsto Web Design to revitalise their online presence, increase visibility, and boost conversions through a modernised website, enhanced SEO, and targeted digital marketing.

Our Goals:

Our aim was to transform KDH Electrical’s e-commerce site into a user-friendly, mobile-optimised platform that would attract, engage, and convert visitors. Alongside this, we set out to increase KDH’s visibility in search engines and drive targeted traffic through well-planned Google Ads campaigns, ultimately positioning KDH as a top choice for customers searching for quality electrical products.

Strategic Approach:

1. Website Transformation:

To craft a seamless shopping experience, we began with a detailed analysis of KDH’s website user data to pinpoint areas for improvement. The redesigned site is now responsive across all devices, featuring high-resolution product images, informative and engaging descriptions, and a secure, easy-to-navigate payment process that ensures a smooth path from product selection to purchase. Key upgrades included a streamlined checkout process to reduce cart abandonment and a fresh, visually appealing layout that encourages user exploration.

2. SEO Revamp:

Our SEO strategy began with a thorough audit of KDH’s website to identify and correct technical issues affecting search rankings. With a foundation in place, we implemented an SEO plan focused on user-driven content and keyword optimisation. Our team restructured the site’s architecture to improve navigation and internal linking, making it easier for search engines to crawl and for users to find relevant content. Each page was optimised with strategically researched keywords, improved meta titles, and compelling, relevant content that aligns with users’ search intentions, strengthening KDH’s authority in the electrical products space.

3. Precision Marketing with Google Ads:

With SEO efforts boosting organic traffic, we turned to Google Ads to reach customers actively searching for electrical products. Through keyword research and competitor analysis, we created highly targeted Google Shopping ads that showcased KDH’s top-selling products. Each ad was tailored to resonate with potential buyers, directing them to landing pages optimised for conversion. To re-engage visitors who left without purchasing, we deployed retargeting campaigns, offering gentle reminders that brought many customers back to complete their purchases.

Results:

Following the transformation, KDH Electrical saw a marked improvement in website performance and customer engagement:

• Increased User Satisfaction: Mobile users in particular noted smoother navigation, leading to a significant decrease in bounce rates and higher session durations.
• Boosted Organic Visibility: Enhanced keyword rankings drove a steady stream of organic traffic to KDH’s site, while the user-aligned content improved engagement, helping establish KDH as a trusted name in the industry.
• Effective Google Ads Campaigns: Google Ads played a crucial role in driving new visitors to the site, with the retargeting efforts further contributing to higher conversion rates and increased sales.

Client Feedback:

KDH Electrical was impressed with the transformation, applauding the new website’s user-friendly design, the noticeable growth in organic traffic, and the effectiveness of the digital marketing campaigns. Our work in optimising the site’s user experience, boosting SEO, and running targeted Google Ads campaigns was credited as a key factor in KDH Electrical’s online growth and success.