Case Study

Stansted Paving

An ecommerce overhaul for a paving supplier, designed to improve product selection, expand payment options, and make buying paving materials easier.

Project overview

A focused rebuild shaped around real buyer decisions.

Stansted Paving needed a more useful online shopping experience for customers comparing paving and patio slab products. The project needed to improve product discovery, payment flexibility, and confidence before purchase.

We rebuilt the ecommerce experience around clearer product journeys, responsive design, improved navigation, and multiple payment options including card, PayPal, Klarna, and Clearpay.

Interface moments

The details that make the experience feel useful.

Stansted Paving project detail screen from the case study — Stansted Paving main customer journey

Stansted Paving supporting interface screen from the case study — Stansted Paving responsive or supporting journey

Brand system

A warmer ecommerce journey for product-heavy paving decisions.

Orange-led calls to action, practical calculator moments, and simple product hierarchy help customers compare slabs, understand quantities, and move towards checkout with more confidence.

Primary

#f36e22

RGB: rgb(243, 110, 34)
HSL: hsl(22, 90%, 54%)
CMYK: cmyk(0%, 55%, 86%, 5%)

Accent

#f68b1e

RGB: rgb(246, 139, 30)
HSL: hsl(30, 92%, 54%)
CMYK: cmyk(0%, 43%, 88%, 4%)

Action

#3cae28

RGB: rgb(60, 174, 40)
HSL: hsl(111, 63%, 42%)
CMYK: cmyk(66%, 0%, 77%, 32%)

Results

What the work changed

Paving calculator created

More payment options

Improved product selection

Stronger ecommerce journey

The story

From friction to a clearer customer journey

Stansted Paving needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

How we shaped the solution

We rebuilt the ecommerce experience around clearer product journeys, responsive design, improved navigation, and multiple payment options including card, PayPal, Klarna, and Clearpay.

What changed afterwards

The rebuilt store created a smoother, more accessible purchase process with wider payment choice and more useful product decision support.

Design decisions

Built around the moments prospects actually care about

A key requirement was a practical calculator that could help customers estimate product quantities more accurately before committing to an order.

A bespoke paving calculator was introduced on product pages, giving customers a more confident way to estimate quantities and reducing uncertainty in the buying journey.

Delivery

The parts that made it work

Ecommerce redesign

A cleaner, conversion-focused shopping experience for paving and patio slab customers.

Payment expansion

Additional payment and finance options made purchases more accessible to a wider range of customers.

Bespoke calculator

A custom tool helped customers estimate paving quantities and feel more confident before checkout.

Proof points

Built around the moments that matter.

The rebuilt store created a smoother, more accessible purchase process with wider payment choice and more useful product decision support.

The calculator increased engagement, helped customers make more informed decisions, and supported higher conversion potential across the product range.

User-friendly design
Varied payment choices
Flexible financing solutions
Innovative paving calculator