Paving Supplier’s E-Commerce Overhaul
A prominent UK-based paving supplier, specialising in superior paving and patio slabs, recently underwent a substantial e-commerce website overhaul. The project aimed to enhance the online shopping experience, expand payment options, and introduce versatile financing solutions. A notable addition was a custom-built paving calculator, a feature designed to streamline customer purchases.
Website Revamp & Payment Expansion Goals
- Revamp Website Design: To create a user-friendly, conversion-optimised online platform.
- Expand Payment Methods: Addition of debit/credit card, PayPal, Klarna, and Clearpay.
- Introduce Flexible Financing: Integration of various financing options to facilitate customer purchases.
- Implement a Paving Calculator: Develop a bespoke tool for accurate product quantity estimation.
Responsive Design & Payment Integration
- User Interface Upgrade: A focus on responsive design and intuitive navigation to ensure seamless user interaction.
- Payment Gateway Expansion: Seamless integration of multiple payment options.
- Financing Options Integration: Offering customers flexible payment plans through various financing methods.
- Custom Paving Calculator Creation: A unique feature on specific product pages, aiding customers in precise calculation of paving needs.
Boosted Engagement & Sales Post-Revamp
- Elevated User Engagement: The paving calculator notably increased user interaction, leading to more informed purchasing decisions.
- Wider Payment Acceptance: Broadened customer reach and improved sales figures.
- Enhanced Purchase Accessibility: The variety of financing options attracted a larger customer base.
- Increased Conversion Rates: The website’s improved functionality and new features contributed to higher sales conversions.
