Case Study

Cooleraid

A complete website, SEO, and brand refresh for a service-led water cooler provider that needed a stronger digital presence.

Project overview

A focused rebuild shaped around real buyer decisions.

Cooleraid had a functional website, but it did not reflect the company's quality standards or make it easy enough for users to enquire about products.

We rebuilt the website from the ground up with a clearer interface, simpler navigation, and enquiry forms on product pages to make customer action easier.

Interface moments

The details that make the experience feel useful.

Cooleraid project detail screen from the case study — Cooleraid main customer journey

Cooleraid supporting interface screen from the case study — Cooleraid responsive or supporting journey

Brand system

A fresher service journey built around enquiry.

The clean blue system supports product browsing, local service trust, and prominent enquiry routes, connecting the website refresh with the wider brand work across vehicles and signage.

Primary blue

#4e90fd

RGB: rgb(78, 144, 253)
HSL: hsl(217, 98%, 65%)
CMYK: cmyk(69%, 43%, 0%, 1%)

Fresh blue

#428dff

RGB: rgb(66, 141, 255)
HSL: hsl(216, 100%, 63%)
CMYK: cmyk(74%, 45%, 0%, 0%)

Soft blue

#a4c2f7

RGB: rgb(164, 194, 247)
HSL: hsl(218, 84%, 81%)
CMYK: cmyk(34%, 21%, 0%, 3%)

Results

What the work changed

Increased web traffic

Enhanced conversions

Boosted visibility

Reinvigorated brand image

The story

From friction to a clearer customer journey

Cooleraid needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

Cooleraid had a functional website, but it did not reflect the company's quality standards or make it easy enough for users to enquire about products.

How we shaped the solution

We rebuilt the website from the ground up with a clearer interface, simpler navigation, and enquiry forms on product pages to make customer action easier.

What changed afterwards

Cooleraid gained a more credible digital identity, stronger enquiry routes, and an improved platform for search visibility.

Design decisions

Built around the moments prospects actually care about

SEO visibility was limited, product pages lacked clear enquiry routes, and the brand needed to feel more consistent across online and offline touchpoints.

The SEO work focused on relevant water cooler search terms, while the rebrand extended the refreshed visual style to vans and signage for a more joined-up customer experience.

Delivery

The parts that made it work

Website rebuild

A clearer product and enquiry experience supported users from browsing through to action.

SEO improvement

Search-focused content and structure helped improve the site's ability to attract relevant traffic.

Rebranding

The refreshed identity connected the website, vans, signage, and wider customer impression.

Proof points

Built around the moments that matter.

Cooleraid gained a more credible digital identity, stronger enquiry routes, and an improved platform for search visibility.

The combined website, SEO, and rebranding work helped create a more consistent presence that better reflected the quality of the service.

Increased web traffic
Enhanced conversions
Boosted visibility
Reinvigorated brand image