Widdington Recycling is one of the leading recycling companies in Essex, Hertfordshire, Suffolk and Cambridgeshire, and recently they decided to give their digital presence a complete makeover. This case study looks at what they achieved from the experience, and how other businesses can apply the same principles to their own digital transformations.
The first step to creating an effective digital presence is having a strong logo that reflects your company’s values and mission. Widdington Recycling had an outdated logo and brand identity, so we worked closely with them to create a modernized look for their business. We created a unique logo that incorporated the recycling symbol into its design, which gave it an attractive yet professional look. The new branding also includes colours that reflect their commitment to sustainability.
Once they had a new logo, we moved on to web design. We built them a modern website that was optimised for both mobile and desktop devices, making it easy for potential customers to navigate. It also has clear calls-to-action throughout, guiding visitors towards specific actions such as requesting quotes on services or Booking a Skip. The website also features helpful information about their services, as well as educational content related to recycling topics.
Finally, we implemented PPC (Pay Per Click) marketing strategies in order to get more targeted traffic to the website. This included creating ads using keywords related to Widdington Recycling’s services and placing them on search engines like Google and Bing. This allowed us to reach potential customers who were already searching for recycling services and directly target those looking to book a skip.
Through this case study we have seen how important it is for businesses to have an effective digital presence in today’s world. Widdington Recycling achieved this by investing in logo and branding design, web design, and PPC marketing strategies that all worked together towards their goal of increasing visibility online. By following similar steps such as these, any other business can achieve similar success with their own digital transformation journey.