Case Study

Widdington Recycling

A complete digital makeover for a recycling and skip hire company, connecting branding, website design, and PPC marketing.

Project overview

A focused rebuild shaped around real buyer decisions.

Widdington Recycling needed a stronger digital presence that reflected its role across Essex, Hertfordshire, Suffolk, and Cambridgeshire.

We refreshed the logo and branding, then built a modern website optimised for mobile and desktop users with clear calls to action throughout.

Interface moments

The details that make the experience feel useful.

Widdington Recycling project detail screen from the case study — Widdington Recycling main customer journey

Widdington Recycling supporting interface screen from the case study — Widdington Recycling responsive or supporting journey

Brand system

A clearer local service identity for skip hire decisions.

Green, yellow, and action accents connect the recycling brand to booking-led journeys, making service areas, skip options, and enquiry routes easier to understand quickly.

Primary

#71bd45

RGB: rgb(113, 189, 69)
HSL: hsl(98, 48%, 51%)
CMYK: cmyk(40%, 0%, 63%, 26%)

Secondary

#02793e

RGB: rgb(2, 121, 62)
HSL: hsl(150, 97%, 24%)
CMYK: cmyk(98%, 0%, 49%, 53%)

Accent

#ffc405

RGB: rgb(255, 196, 5)
HSL: hsl(46, 100%, 51%)
CMYK: cmyk(0%, 23%, 98%, 0%)

Results

What the work changed

Modern design

Online skip booking

Higher skip hire revenue

Clearer service enquiries

The story

From friction to a clearer customer journey

Widdington Recycling needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

Widdington Recycling needed a stronger digital presence that reflected its role across Essex, Hertfordshire, Suffolk, and Cambridgeshire.

How we shaped the solution

We refreshed the logo and branding, then built a modern website optimised for mobile and desktop users with clear calls to action throughout.

What changed afterwards

The completed project gave Widdington Recycling a more professional brand, simpler booking journeys, and a clearer online presence.

Design decisions

Built around the moments prospects actually care about

The business had an outdated brand identity and needed a website that made skip bookings and service enquiries easier for customers.

PPC marketing activity supported targeted traffic from people searching for Widdington Recycling's services, helping turn the improved website into a stronger lead-generation channel.

Delivery

The parts that made it work

Logo and branding

A modernised identity gave the business a more confident and recognisable visual presence.

Web design

The website made services easier to explore and included clearer customer actions.

PPC marketing

Paid search campaigns helped send relevant traffic to the improved customer journeys.

Proof points

Built around the moments that matter.

The completed project gave Widdington Recycling a more professional brand, simpler booking journeys, and a clearer online presence.

Online skip booking became easier for customers, supporting a noticeable increase in skip hire revenue through the website.

Modern design
Simple online skip booking
Increased skip hire revenue
Connected branding, website, and marketing