Case Study

Oxfam Supply Centre

A modern website and quote-request platform that made supply centre information easier to navigate and easier for staff to manage.

Oxfam Supply Centre homepage screen from the case study
Oxfam Supply Centre key website screen

Project overview

A focused rebuild shaped around real buyer decisions.

The Oxfam GB Supply Centre website was outdated and difficult to use, which made it harder for customers to find equipment information and request accurate quotes.

We created a clean, modern design using restrained colours and minimal visual noise, keeping the site practical and easy to navigate for users with specific supply needs.

Interface moments

The details that make the experience feel useful.

Oxfam Supply Centre project detail screen from the case study
Oxfam Supply Centre main customer journey
Oxfam Supply Centre supporting interface screen from the case study
Oxfam Supply Centre responsive or supporting journey
Oxfam Supply Centre mobile or secondary screen from the case study
Oxfam Supply Centre supporting interface detail
Brand system

Mission-led supply information with less operational friction.

The green-led palette and practical layout support clear product discovery, quote requests, and staff-managed specification content while keeping the Supply Centre aligned with Oxfam's wider purpose.

Oxfam green

#44841a

RGB
rgb(68, 132, 26)
HSL
hsl(96, 67%, 31%)
CMYK
cmyk(48%, 0%, 80%, 48%)

Request green

#61a534

RGB
rgb(97, 165, 52)
HSL
hsl(96, 52%, 43%)
CMYK
cmyk(41%, 0%, 68%, 35%)

Action magenta

#e70052

RGB
rgb(231, 0, 82)
HSL
hsl(339, 100%, 45%)
CMYK
cmyk(0%, 100%, 65%, 9%)

Results

What the work changed

Quote request process streamlined
Modern website design
Reduced user pain points
Better staff product lookup

The story

From friction to a clearer customer journey

Oxfam Supply Centre needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

The Oxfam GB Supply Centre website was outdated and difficult to use, which made it harder for customers to find equipment information and request accurate quotes.

How we shaped the solution

We created a clean, modern design using restrained colours and minimal visual noise, keeping the site practical and easy to navigate for users with specific supply needs.

What changed afterwards

The finished website gave Oxfam Supply Centre a more professional, easier-to-use digital platform and simplified the quote request process for customers.

Design decisions

Built around the moments prospects actually care about

The team needed a modern, accessible platform that reflected Oxfam's humanitarian mission while making operational product information easier to maintain.

A new quote system was built into the website so customers could request equipment quotes more easily, while staff gained a clearer way to manage product and specification information.

Delivery

The parts that made it work

Website redesign

A modern, mission-appropriate interface that made the supply centre easier to explore.

Quote system

A clearer quote request workflow helped customers provide useful equipment requirements.

Testing and launch

The site was tested before launch so core quote and product journeys worked as expected.

Proof points

Built around the moments that matter.

The finished website gave Oxfam Supply Centre a more professional, easier-to-use digital platform and simplified the quote request process for customers.

The improved structure reduced pain points, supported internal staff lookup needs, and made important product information easier to access.

  • Streamlined quote requests
  • Modern user-friendly design
  • Optimised user experience
  • Simpler product and specification lookup
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