You might think that your website is the most important site on the internet. And you’re right–it is! But not for you, it’s only important to you because it’s about YOU. If other people don’t find and visit your site regularly then it doesn’t exist in any meaningful way. The more people who know about what you do, the better off you are-because when they find out about how great your company or organisation is, they will want to join up with you or buy from you or invest in your next big idea
That means that if no one else knows what a great thing this website of yours is, it can be a total waste of time (and money). So here are 12 ways to get more people visiting your site:
If it’s just a resume or an updated status report, no one will care and it won’t be interesting or useful. You need to write about the thing that really matters to you and why other people might find it interesting. Tell them how they can learn from your experience or expertise and why they should care.
If you know who a good part of your audience is, then write something that will speak to them. If you don’t know for sure who they are, guess at some likely personas or archetypes and write to their reason. Maybe write something fora general audience-like a blog or magazine article.
If you’ve done your job right, then maybe people will find the piece interesting enough to pass it on.
I don’t mean just tell your mom or your best friend or the people who live in your building. Talk it up with everyone you know-even strangers on the street. See if they’ll take a few minutes to read what you’ve got so far and tell you their honest opinion about it. If they’re not interested then maybe you need to rethink your plan of attack because nobody will want to read this thing unless it’s interesting and speaks directly to them personally
If there’s nothing useful for them there, then no matter how much cool technology is involved in delivering the content online they won’t be back. Make sure there is something valuable here for them so they can find out more information about how you can help them solve a problem or get them the information they need to complete a task.
Make it fun, quirky, interesting or exciting. Use pictures and graphics and other multimedia tools to draw your readers (or viewers) into the experience of reading your stuff online. Make the content easy to understand by using clear language and avoiding technical jargon so everyone can participate without feeling threatened by complexity.
if you write great content that really gets the juices flowing, then people will want share their enthusiasm and excitement with others who might not yet know what’s happening online
in addition to providing a link to your ownsite, encourage people to share the link on their own blog or social media sites
Tease them with some great extras like a free bonus report or an “early bird registration” special for a limited time only. When you make it easy for them to do something that costs them nothing (or maybe even saves them money), and is also good for you because there will be more people visiting your site this makes everybody happy. You can even offer a contest where it’s in everyone’s interest to see who can get the most friends and colleagues to really check out what you’ve got here. The more successful your campaign is at bringing new people through the door, the better your chances of winning the contest-and that will put more money in your pocket.
Take a few minutes to browse through some of the mainstream websites and look at how they package their content into an engaging user experience. Pay special attention to the ads, because these are often places where advertisers pay big bucks for placement and these sites must be doing something right if they have so much budget left over to hire good writers and designers to make things look really nice on top of all that great content. Take notes about what works well for them and why people would want to come back again and again.
Most important tip: if you enjoy writing about your area of expertise or passion , then it will be much easier for you to find your own audience. If you get bogged down in a long list of tasks that feel like chores, it’s going to be difficult to stay motivated and enthusiastic about what you’re doing. So enjoy the process!
Don’t give up if no one visits the site or reads your posts on the first day, week or month. You may hear stories from other bloggers about how they couldn’t wait to launch their new sites because they were so excited, but that doesn’t work for everyone. Some people need more time than others to build interest in a topic before they can start building an audience as well.
Once you do start seeing some traffic, make sure you invest time in tracking your stats to see where they come from so you can build up more effective strategies for getting people to return again and again.
If you want to start seeing more traffic, invest in content that is worth talking about. Write something interesting and engaging so people will want to share it with others who might not yet know what’s happening online. The most important tip: if you enjoy writing about your area of expertise or passion, then it will be much easier for you to find your own audience. Don’t give up too soon (or at all!)
