Google Ads is a powerful platform that enables businesses to drive more traffic, increase conversions, and grow their online presence. However, sometimes ads can be disapproved by Google, hindering your marketing efforts. It is crucial for advertisers to understand the reasons behind disapproved ads in order to create effective and compliant ad campaigns. This article will explore the top reasons your Google Ads can be disapproved and how to avoid these pitfalls.
Google has strict advertising policies in place to maintain a high-quality ad ecosystem. Ads that breach these policies can be disapproved. Some common policy violations include:
To avoid policy violations, familiarise yourself with Google’s advertising policies and ensure your ads comply with these guidelines.
Your ad’s destination URL must direct users to a relevant, functioning, and secure landing page. Common issues that may lead to ad disapproval include:
Double-check your destination URLs and landing pages to prevent destination mismatches.
Ads that contain incomplete or unclear information may be disapproved. Some examples of unclear information include:
Ensure your ads provide all necessary information and avoid ambiguous language or claims.
Google Ads prohibits the use of certain keywords that relate to sensitive topics, violate policies, or infringe on copyrights. Using such keywords can result in ad disapproval. Before launching your campaign, review Google’s prohibited keywords policy and remove any disallowed keywords from your ad copy.
Using the incorrect ad format or failing to meet Google’s ad format guidelines can lead to disapproval. Examples of formatting issues include:
Google aims to maintain a high-quality ad experience for users, and as such, may disapprove ads with consistently poor performance. Some factors that contribute to poor ad performance include:
To improve ad performance, focus on creating engaging ad copy, targeting the right audience, and optimising your landing page for better user experience.
If your ad targets a specific language, it is crucial to ensure that the ad copy and landing page are both written in the target language. Ads that mismatch language settings may be disapproved. To avoid this issue, ensure your ad copy and landing page are in the same language and accurately reflect your targeting settings.
Visual content in display ads, video ads, or landing pages must comply with Google’s advertising policies. Inappropriate or offensive images, animations, or videos can lead to ad disapproval. Ensure that all visual content associated with your ads meets Google’s guidelines and does not contain offensive, violent, or sexually explicit material.
Ad extensions can enhance your ads by providing additional information and options for users. However, overlapping or redundant ad extensions may cause your ads to be disapproved. To prevent this issue, ensure each ad extension you use provides unique and valuable information without duplicating content.
Using trademarks that you do not own or have permission to use in your ad copy can lead to disapproval. Unauthorised trademark use can mislead users or infringe on intellectual property rights. To avoid trademark violations, ensure you have permission to use any trademarks in your ad copy or remove them from your ads.
By addressing these additional reasons for ad disapproval, you can further enhance the effectiveness and compliance of your Google Ads campaigns. Carefully reviewing and optimising your ad content, targeting, and extensions will help you create successful campaigns that comply with Google’s guidelines and deliver the best possible results for your business.
