Case Study

Paints4Trade

A vibrant ecommerce and marketing project spanning web design, PPC, logo design, SEO, and custom colour-picker development.

Project overview

A focused rebuild shaped around real buyer decisions.

Paints4Trade had grown from a family-run business into a UK-wide enterprise and needed a stronger online presence to match that growth.

We designed a new mobile-friendly ecommerce website, worked closely with the client on the visual direction, and supported Google Shopping ads to increase targeted traffic.

Interface moments

The details that make the experience feel useful.

Paints4Trade project detail screen from the case study — Paints4Trade main customer journey

Paints4Trade supporting interface screen from the case study — Paints4Trade responsive or supporting journey

Brand system

A vibrant ecommerce system for colour-led buying.

The trade blue, yellow, and green accents support product choice, colour picker interactions, and paid-shopping journeys so customers can move from inspiration to the right product faster.

Trade blue

#018fd7

RGB: rgb(1, 143, 215)
HSL: hsl(200, 99%, 42%)
CMYK: cmyk(100%, 33%, 0%, 16%)

Deep blue

#0051a2

RGB: rgb(0, 81, 162)
HSL: hsl(210, 100%, 32%)
CMYK: cmyk(100%, 50%, 0%, 36%)

Paint yellow

#ffd215

RGB: rgb(255, 210, 21)
HSL: hsl(48, 100%, 54%)
CMYK: cmyk(0%, 18%, 92%, 0%)

Results

What the work changed

Average monthly ROI of 1200%

Colour picker development

Company rebranding

SEO-led online growth

The story

From friction to a clearer customer journey

Paints4Trade needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

Paints4Trade had grown from a family-run business into a UK-wide enterprise and needed a stronger online presence to match that growth.

How we shaped the solution

We designed a new mobile-friendly ecommerce website, worked closely with the client on the visual direction, and supported Google Shopping ads to increase targeted traffic.

What changed afterwards

The combined design, PPC, branding, and SEO work helped Paints4Trade increase visibility, drive more traffic, and improve revenue opportunities.

Design decisions

Built around the moments prospects actually care about

The project needed to improve the website, support paid marketing, strengthen brand identity, and make product choice easier for customers.

The project also included logo design, SEO improvements, new content, and intuitive colour picker development to support product selection and revenue growth.

Delivery

The parts that made it work

Web design

A mobile-friendly ecommerce experience made the brand easier to browse across devices.

PPC marketing

Google Shopping activity helped bring more potential customers into the store.

Logo design and SEO

A stronger identity and search-focused content improved recognition and discoverability.

Proof points

Built around the moments that matter.

The combined design, PPC, branding, and SEO work helped Paints4Trade increase visibility, drive more traffic, and improve revenue opportunities.

The result was a more distinctive ecommerce presence with stronger product journeys and continued development for own-brand products.

Average monthly ROI of 1200%
Increased revenue with colour picker development
Company re-branding
Increased online presence with planned on-page SEO