Case Study

Brightwaste

A website rebuild and SEO content project for a waste management company that needed stronger visibility and a more useful service-led site.

Project overview

A focused rebuild shaped around real buyer decisions.

Brightwaste had an underperforming website that did not reflect its position in the waste management and recycling sector.

We rebuilt the website with a more user-friendly design aligned to the Brightwaste brand, then created new blog and service page content around valuable search topics.

Interface moments

The details that make the experience feel useful.

Brightwaste project detail screen from the case study — Brightwaste main customer journey

Brightwaste supporting interface screen from the case study — Brightwaste responsive or supporting journey

Brand system

A bolder service-led system for waste enquiries.

Amber and navy give the site stronger recognition while the rebuilt content hierarchy makes waste management services, local intent, and contact routes easier for prospects to act on.

Bright amber

#faaf18

RGB: rgb(250, 175, 24)
HSL: hsl(40, 96%, 54%)
CMYK: cmyk(0%, 30%, 90%, 2%)

Deep navy

#071d35

RGB: rgb(7, 29, 53)
HSL: hsl(211, 77%, 12%)
CMYK: cmyk(87%, 45%, 0%, 79%)

Charcoal

#353535

RGB: rgb(53, 53, 53)
HSL: hsl(0, 0%, 21%)
CMYK: cmyk(0%, 0%, 0%, 79%)

Results

What the work changed

Increased website traffic

Improved mobile experience

Enhanced brand image

Improved site speed

The story

From friction to a clearer customer journey

Brightwaste needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

Brightwaste had an underperforming website that did not reflect its position in the waste management and recycling sector.

How we shaped the solution

We rebuilt the website with a more user-friendly design aligned to the Brightwaste brand, then created new blog and service page content around valuable search topics.

What changed afterwards

The website rebuild and SEO optimisation improved Brightwaste's online visibility, user engagement, and brand presentation.

Design decisions

Built around the moments prospects actually care about

The site struggled with mobile compatibility, poor SEO performance, and limited content to help engage prospective customers.

The service pages were built to explain Brightwaste's offering more clearly, while mobile compatibility and site speed improvements supported a smoother experience.

Delivery

The parts that made it work

Website rebuild

A cleaner, more responsive website gave the business a stronger public-facing platform.

Blog and service content

New content helped answer customer questions and target relevant search demand.

SEO implementation

Service page structure and keyword-led content improved search visibility foundations.

Proof points

Built around the moments that matter.

The website rebuild and SEO optimisation improved Brightwaste's online visibility, user engagement, and brand presentation.

The new content structure gave the site more useful entry points for people researching waste management, recycling, and disposal services.

Increased website traffic
Improved mobile
Enhanced brand image
Improved site speed