Updated Case Study
Appliance Superstore
We have worked with Appliance Superstore for years on their ecommerce marketing. The latest phase was a bigger rebuild: moving the site away from EKM and into a bespoke Bricks and WooCommerce store built around the way they sell appliances.
Updated case study
Moving Appliance Superstore from EKM to Bricks and WooCommerce.
Appliance Superstore already had the marketing foundations in place with us. What they needed next was more freedom than EKM could give them, so we rebuilt the site in WordPress with Bricks and WooCommerce and shaped the store around their products, offers and customer questions.
Catalogue built around appliance shopping
Departments, brand pages, offers, stock states, POA products and basket journeys can now be managed in WooCommerce without fighting a fixed template.
Product pages with the detail buyers need
The product pages can show galleries, brand marks, energy labels, warranty and stock messages, key selling points, specifications, installation details, FAQs and suitable alternatives.
Useful sales and support journeys
Price-match requests, coupon-code help, free-delivery guidance, preferred delivery dates, recycling information and showroom advice now have proper places on the site.
Cleaner data for shopping campaigns
The WooCommerce product structure, SKUs, categories and tracking hooks give the Google Shopping and paid search work a much clearer ecommerce foundation.
Project overview
A focused rebuild shaped around real buyer decisions.
Appliance Superstore needed to attract more relevant customers, improve visibility across key digital channels and drive measurable increases in traffic and conversions.
We structured and optimised Google Shopping activity around high-intent product searches, campaign segmentation, commercial priorities and continuous performance review.
Interface moments
The details that make the experience feel useful.
Retail marketing shaped around measurable product demand.
Red, black and clean grey support a direct ecommerce presence where Google Shopping, product visibility and paid search journeys can feel sharp and commercially focused.
Results
What the work changed
The story
From friction to a clearer customer journey
Appliance Superstore needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.
What needed to change
Appliance Superstore needed to attract more relevant customers, improve visibility across key digital channels and drive measurable increases in traffic and conversions.
How we shaped the solution
We structured and optimised Google Shopping activity around high-intent product searches, campaign segmentation, commercial priorities and continuous performance review.
What changed afterwards
The campaign delivered relevant visitors with strong purchase intent, increasing sales and deepening engagement with Appliance Superstore's products.
Design decisions
Built around the moments prospects actually care about
As the business grew, the old EKM setup started to get in the way. The team needed more control over product content, appliance specifications, offers, delivery messaging, price-match journeys and the details that help customers buy confidently.
We then rebuilt the website as a bespoke Bricks and WooCommerce store, giving Appliance Superstore a more flexible catalogue, richer product templates, custom price-match forms, offer and coupon support, delivery guidance, recycling information, product FAQs and cleaner ecommerce data.
Delivery
The parts that made it work
Bespoke Bricks build
A custom WordPress and Bricks front end replaced the old platform constraints with flexible content, category, brand and landing-page control.
WooCommerce product architecture
Product templates support prices, POA states, stock messaging, warranty notes, energy labels, specifications, installation details, FAQs and alternative recommendations.
Commercial request workflows
Custom price-match, delivery, coupon, recycling and showroom-advice journeys help customers get the information they need before checkout.
Google Shopping strategy
Product feed structure, campaign segmentation and bidding priorities were shaped around high-intent searches.
Paid performance optimisation
Conversion tracking, ROI measurement and negative keyword management helped focus spend on more valuable traffic.
Organic visibility support
Search-demand analysis and technical SEO recommendations strengthened long-term discovery opportunities.
Proof points
Built around the moments that matter.
The campaign delivered relevant visitors with strong purchase intent, increasing sales and deepening engagement with Appliance Superstore's products.
The live case study reports an outstanding average monthly ROI of 9500%, and the new bespoke WooCommerce site gives that marketing activity a more capable ecommerce platform to land on.
- Outstanding average monthly ROI of 9500%
- Moved away from EKM platform constraints
- Bespoke Bricks and WooCommerce ecommerce build
- Rich product information, specifications and FAQs
- Price-match, delivery, discount-code and recycling journeys
- Marketing-ready WooCommerce product data