Appliance Superstore

Appliance Superstore – Digital Marketing Success Story

Overview

Appliance Superstore, a leading retailer of premium home and kitchen appliances in the UK, approached Corsto for support in scaling their digital marketing presence and driving measurable commercial growth. The goal was clear: attract highly relevant customers, improve visibility across key digital channels, and drive significant increases in traffic and conversions.

Strategic Marketing Focus

Rather than focussing on technical development, our work centred entirely on strategic marketing execution across paid and organic channels. The campaign was built around three core pillars:

1. Google Shopping Campaign Mastery

We designed, deployed and optimised Appliance Superstore’s Google Shopping strategy to maximise reach at every stage of the buying funnel:

• Smart product feed structuring to ensure high-intent search terms triggered ads for the most relevant products.
• Granular campaign segmentation by brand, category and price tier to align spend with business priorities.
• Advanced bidding strategies to capture demand across high-value and mid-funnel keyword sets.
• Continuous optimisation based on performance data and commercial insights, refining bids and product group prioritisation to improve cost-per-conversion.

The result was an exceptionally efficient paid search presence that drove a substantial volume of qualified traffic and created robust attribution visibility across sessions and conversions.

2. Paid Performance Optimisation

With a focus on driving profitable acquisition:

• We implemented conversion tracking and ROI measurement from day one, ensuring every pound spent could be accurately tied back to revenue outcomes.
• Ongoing analytics reviews allowed us to adjust bidding strategies, refine keyword targets and scale the most effective segments.
• Emphasis on audience targeting and negative keyword management improved ad relevance and reduced wasted spend.

These efforts contributed to outstanding paid performance, with Appliance Superstore achieving a highly optimised Google Shopping campaign delivering an average monthly ROI of 9500 % (and no, that’s not a typo).

3. Organic Visibility and Insights

Alongside paid activity, we incorporated strategic search optimisation principles to strengthen long-term discoverability:

• Comprehensive analysis of search demand patterns and competitor keyword footprints.
• Technical signal improvements and content optimisation recommendations that supported better indexing and search visibility.
• Keyword performance monitoring to spot emerging opportunities and prioritise content adjustments.

As a direct consequence of these SEO efforts combined with paid reach, Appliance Superstore saw meaningful increases in organic traffic and conversions within weeks of campaign optimisation.

Measurable Commercial Impact

Thanks to the holistic marketing strategy Corsto implemented:

• Search visibility improved across key commercial terms, increasing the number of click-throughs from high-intent audiences.
• Conversions from both paid and organic sources rose significantly, with measurable gains in revenue.
• Marketing performance tracking gave the client clear visibility over ROI, empowering smarter budget decisions and future planning.

Our campaigns did not just generate impressions — they delivered relevant visitors with strong purchase intent, increasing sales and deepening customer engagement with Appliance Superstore’s products.

Why This Matters

By concentrating on sustainable, data-driven marketing rather than superficial metrics, we helped Appliance Superstore:

• Unlock new customer segments through targeted search and shopping placements.
• Build a performance framework that consistently improves over time.
• Measure and understand the true impact of digital marketing on business outcomes.

This case exemplifies how tailored search marketing — when skilfully managed and continuously optimised — can transform online performance for retail brands operating in competitive markets.