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The Blueprint for Building a Viable Business Model

The Blueprint for Building a Viable Business Model

By Corsto Blog Team
The Blueprint for Building a Viable Business Model

Building a viable and sustainable business model can seem like an overwhelming task, but it doesn’t have to be. With the right planning, strategy and execution, any business owner can create a sound business model that will set their business up for success. This guide outlines the essential steps for establishing a successful business model.

Steps to Building a Viable Business Model

Step 1: Know Your Market

Understanding your target market is the first step in building a viable and sustainable business model. You need to know who your customer is, what they are looking for, and how you can meet their needs better than your competition. Researching competitors' prices and services is also important to ensure that you are offering competitive products or services in order to attract more customers.

Step 2: Develop Your Value Proposition

Developing a strong value proposition is key to setting your business apart from competitors. This means defining what makes your product or service unique, as well as highlighting why customers should choose your product over others on the market. Ask yourself – What sets my product or service apart? How does it solve customer’s problems? Creating a compelling value proposition will help you capture more customers and keep them loyal. 

Step 3: Establish Pricing Strategy

It’s important to have an established pricing strategy when creating a sustainable business model. You need to determine how much your product or service will cost so you can remain profitable while still providing quality products or services at competitive prices. It’s important to consider factors such as production costs, labour costs, customer demand, market conditions and competitor prices when determining pricing strategies for products or services offered by your company. 


A viable and sustainable business model requires careful planning and execution in order to be successful. Knowing your target market, developing an effective value proposition and establishing an appropriate pricing strategy are all essential components of creating a successful business model that will stand the test of time. With these three steps in mind, you’ll be well on your way towards creating a profitable and long-lasting business venture!