In the modern digital era, it’s essential for businesses to stay up-to-date with their online presence. One way to do this is to track your sales, and while Google tracking is a great place to start, it doesn’t always give you a full picture of what’s going on. Let’s explore why monitoring your sales beyond just Google tracking is important and how doing so can help your business succeed.
Understand Your Customer Journey
Google tracking can show you the initial contact that customers have with your business, but it won’t provide you with insight into the customer journey after they leave your website. Understanding this journey will help you see where potential customers are dropping off in the buying process, which will allow you to identify gaps in your overall marketing strategy. Knowing this information can help you make adjustments and optimise for more conversions.
Analyse Your Competitors
Competitor analysis is an important part of any marketing strategy, yet relying solely on Google tracking won’t really be able to provide you with an accurate comparison between yourself and other businesses in your industry. By monitoring sales beyond just Google tracking, you can gain insight into what tactics other companies are using to increase their ROI and which ones are not working as well as anticipated. This data will enable you to improve upon existing strategies or develop new ones that could potentially be beneficial for your own business.
Gain Insights on What Works Best
Google tracking provides valuable insights into what types of campaigns are generating the most leads and conversions. However, by monitoring sales beyond just Google tracking, businesses can gain even more detailed information about what works best for their particular industry or target market information that would not be available through traditional analytics tools like Google Analytics or AdWords. This type of data allows businesses to tailor their strategies more specifically and measure results more accurately over time.
Conclusion
The importance of understanding the customer journey and staying ahead of competitors cannot be understated and both require an understanding that goes beyond just what google is currently tracking. Monitoring sales outside of google analytics helps businesses gain valuable insights into where potential customers drop off during the buying process as well as what tactics their competitors are using successfully (or unsuccessfully). Furthermore, it allows businesses to better tailor their strategies based on specific industry or target market needs while still being able to accurately measure success over time. Keeping track of these metrics in addition to just google tracking can give businesses a competitive edge when it comes time for them to close more deals in the future!
