Case Study

March May

A website rebuild focused on product discovery, lead generation, and SEO visibility for an industrial pump product supplier.

Project overview

A focused rebuild shaped around real buyer decisions.

March May needed to improve its online presence and user experience so customers could navigate a broad range of pump products more easily.

We rebuilt the website with user-centric structure, improved mobile compatibility, and more streamlined navigation around product research.

Interface moments

The details that make the experience feel useful.

March May project detail screen from the case study — March May main customer journey

March May supporting interface screen from the case study — March May responsive or supporting journey

Brand system

Technical product discovery without visual clutter.

The blue and red system helps a broad pump catalogue feel more navigable, with product filtering, enquiry prompts, and SEO-led content organised around what industrial buyers need to compare.

Pump blue

#29a6df

RGB: rgb(41, 166, 223)
HSL: hsl(199, 74%, 52%)
CMYK: cmyk(82%, 26%, 0%, 13%)

Action red

#ed1320

RGB: rgb(237, 19, 32)
HSL: hsl(356, 86%, 50%)
CMYK: cmyk(0%, 92%, 86%, 7%)

Base

#2f2f2f

RGB: rgb(47, 47, 47)
HSL: hsl(0, 0%, 18%)
CMYK: cmyk(0%, 0%, 0%, 82%)

Results

What the work changed

Enhanced user experience

Improved lead generation

Increased visibility

Amplified brand presence

The story

From friction to a clearer customer journey

March May needed a site that did more than look refreshed. It needed to help real visitors understand the offer, make decisions, and take the next useful step.

What needed to change

March May needed to improve its online presence and user experience so customers could navigate a broad range of pump products more easily.

How we shaped the solution

We rebuilt the website with user-centric structure, improved mobile compatibility, and more streamlined navigation around product research.

What changed afterwards

The changes improved product discovery, made enquiries easier to start, and strengthened March May's visibility for industry-specific searches.

Design decisions

Built around the moments prospects actually care about

The existing journey needed stronger product filtering, clearer enquiry options, and better SEO foundations to support growth.

Product filtering was improved, enquiry forms were added to product pages, and on-page SEO was strengthened around relevant pump and fluid handling search terms.

Delivery

The parts that made it work

Website rebuild

A cleaner structure helped users explore a technical product range more confidently.

Improved filtering

Product filters made it easier to narrow options by criteria such as material, application, flow, and pressure.

SEO optimisation

On-page improvements helped align the site with high-value industry search demand.

Proof points

Built around the moments that matter.

The changes improved product discovery, made enquiries easier to start, and strengthened March May's visibility for industry-specific searches.

The rebuilt site gave the brand a more polished digital presence and a better platform for future marketing activity.

Enhanced user experience
Improved lead generation
Increased visibility
Amplified brand presence